In case you didn’t read my first work diary from a few weeks ago… my name is Ross Taylor and I am part of the Future Jobs Fund team. My role is as both an admin assistant and a graphic designer. It has been a good few weeks since I have done this so there will be a lot to write about if I can remember it all. So, here’s the first of three helpings:

The re-branding has taken a very different direction now. Rather than looking “nice”, it has been decided that we should be eye catching, bold and striking, whilst trying not to be too in your face with it.

Starting with the idea of a phoenix, I started work at once with a few designs. The phoenix started off as a pencil drawing then was scanned and photoshopped with different ideas and techniques until I had a few different designs. Then I started to play with the idea of neon lights and music, creating variations in colours and colour fades. Finally I came up with the smoky guitar with music seeping from it and fading off into the distance; this design seemed to be a winner with the rest of the Firebird team and I have started to create new publicity materials using it.

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